To ensure that it sets self-supported fees for extended education in accordance with state law and Executive Order 1054, CSU Long Beach should immediately take the following action: prepare and retain market studies to justify the appropriateness of its fee increases.
The College of Continuing and Professional Education, when appropriate, will prepare market studies using a third party that researches other institutions to examine similar programs offered by local and national institutions for characteristics such as: Program Size, Program Duration, Cost per credit, Number of Credits, Delivery Format, Target Applicant, Curriculum
Market studies will be prepared to confirm fees are competitive in the continuing education marketplace. To assist in determining the best fee to fit the marketplace, we utilize market studies performed by the Educational Advisory Board. The Education Advisory Board (EAB) is known for providing best practice research and practical advice to leaders of academic affairs, business affairs, student affairs, advancement, continuing, online, and professional education, and community colleges across North America. As an example of a market study from EAB, find attached a study run for the College of Continuing and Professional Education on a Master of Arts program (Attachment D). The study is broken down into: a) Key Observations; b) Executive Summary; c) An example of a data sheet from one of the Universities in the study (Arizona State University)
A unique record identifier has been created in the campus fiscal records retention schedule to retain documentation on market studies for fee justification. The record identifier number is 2.15.3. (Attachment A)
The College of Continuing and Professional Education (CCPE) marketing group will prepare selected marketing scans to justify the appropriateness of its fee increases for programs requiring special modifications.
Agency responses received are posted verbatim.