To ensure that the board appropriately carries out its outreach efforts, it should use information from applicants regarding how they heard about the program as part of its overall efforts to measure outreach effectiveness.
In its one-year response, the board reported that its Comprehensive Communication and Outreach Plan identifies the use of 10 existing metrics and the development of additional metrics that are and will be used to establish benchmark awareness levels, prioritize projects, target underserved and hard-to-reach populations, and evaluate the effectiveness of overall outreach efforts. The board also reported that to more definitively measure its success in achieving outreach goals, it is in the process of establishing a baseline from which it may accurately measure goals. The board stated that it has developed the methodology to perform a survey to establish a baseline and plans to execute the survey by late 2009. Additionally, the board reported one of the metrics in its plan is an evaluation of applicants responses to how they heard about the program and that it is using the responses to focus and evaluate research efforts. (2010-406, p. 224)
Agency responses received after June 2013 are posted verbatim.